Augment Reality filter gives an edge to your competition As Many Don’t Know about this shit or old to adapt new ways to reach enormous audience not you here are the filters brand using to reach people.
Why should brands use Instagram Camera Effects?
You might be asking yourself why should you use Instagram Effects instead of regular stories or posts. And that is perfectly good question to ask. Let’s be honest, you don’t see that many business effects neither on Facebook nor Instagram. However there are more than a couple of reasons to become an early adopter of AR and here is why:
HIGHLY SHAREABLE AND INTERACTIVE UGC
If you are looking for an evidence that AR effects can go viral check out this post from Shaswat Singh whose effect reach 150k views called Dark Netflix.
With gamification becoming an important part of AR experience we can only expect such massive engagement to occur more and more often.
OTHER BRANDS ARE ALREADY USING IT SUCCESSFULLY DURING CLOSED TESTS
Remember when we wrote that brands cannot make effects on Instagram? Well, we might have lied a little. As the statement that branded AR is not allowed on IG holds, there are some closed beta tests that are proving we are about to enter the new era of social media advertising.